Sotheby’s International Realty Canada has officially launched operations in New Brunswick, marking an exciting step in the brand’s coast-to-coast expansion. With a presence in the picturesque town of St. Andrews, this move brings the company’s global marketing platform, sales expertise, and collaborative culture to one of Atlantic Canada’s most desirable destinations. For buyers, sellers, and agents alike, this expansion represents an opportunity to access elevated real estate services and connect with a broader network of qualified clients.

St. Andrews: A Coastal Gem

Nestled along New Brunswick’s scenic coastline, St. Andrews is renowned for its historic charm, coastal beauty, and lifestyle appeal. The town draws attention from Canadian and international buyers seeking primary residences, vacation properties, and recreational retreats. With its combination of heritage architecture, waterfront access, and a tranquil community atmosphere, St. Andrews embodies the qualities that make Atlantic Canadian real estate increasingly attractive in today’s market.

By establishing a presence in this unique market, Sotheby’s International Realty Canada is positioned to provide both local and international buyers with unparalleled access to exceptional properties. Sellers benefit from enhanced exposure, leveraging the brand’s global reach to connect homes with qualified buyers beyond the province.

Leadership and Local Expertise

The New Brunswick operations will be overseen by Scott Bryant, Regional Director of the Atlantic Provinces. With extensive experience leading Sotheby’s International Realty Canada in Nova Scotia, Scott brings deep knowledge of Atlantic Canadian real estate markets. His leadership ensures that the expansion into New Brunswick maintains the same high standards of service, professionalism, and market insight that clients have come to expect from the brand.

Joining the team is award-winning Realtor Debbie Grant, who brings over 35 years of sales and customer service experience. Recognized across North America for her consistent excellence and dedication, Debbie’s presence reinforces the company’s commitment to exceptional client experiences. Together, the leadership team is poised to support both buyers and sellers, ensuring seamless transactions and access to a network of national and international opportunities.

Meeting Growing Demand

Atlantic Canada has seen increasing interest from buyers seeking lifestyle-focused properties, recreational homes, and investment opportunities. New Brunswick, with its coastal vistas and strong sense of community, has emerged as a key market for discerning clients. Sotheby’s International Realty Canada’s entry allows buyers to explore this region with the confidence of working with a brand known for expertise, integrity, and a sophisticated marketing approach.

For sellers, the expansion creates significant advantages. Properties in St. Andrews now gain visibility through Sotheby’s International Realty Canada’s global network, connecting exceptional homes with buyers from across Canada and abroad. This exposure not only enhances potential value but also ensures that listings reach a highly qualified audience seeking premium real estate opportunities.

A Platform for Agents

The expansion into New Brunswick also offers new opportunities for real estate professionals. Agents within the Sotheby’s International Realty Canada network can now collaborate across provincial lines, tapping into new markets while benefiting from a brand recognized worldwide for luxury real estate marketing, comprehensive training, and strategic support.

Looking Ahead

With New Brunswick as its latest chapter, Sotheby’s International Realty Canada continues to strengthen its coast-to-coast presence. By combining global reach, elevated marketing, and local expertise, the brand empowers clients to make informed decisions in a competitive and evolving real estate landscape. St. Andrews is now part of a network that connects exceptional properties with buyers who value quality, location, and lifestyle.

For those interested in exploring the opportunities this expansion presents—whether buying a coastal retreat, selling a distinguished property, or joining a world-class real estate network—Sotheby’s International Realty Canada in New Brunswick offers an unparalleled gateway to Atlantic Canada’s most desirable communities.

This article is inspired by industry insights and market perspectives published by Sotheby’s International Realty and adapted for our audience.

Canada’s luxury real estate sector entered a more measured phase in 2025, with buyer behaviour varying widely across regions. While Toronto and Vancouver experienced softer sales as high prices and expanded inventory encouraged a cautious approach, markets like Ottawa, Montréal, and Halifax saw notable growth in luxury transactions. Across the country, average prices remained largely stable, highlighting the resilience of the high-end housing market.

Regional Divergence Drives Market Dynamics

Luxury buyers are increasingly deliberate in their purchasing decisions, prioritizing quality, location, and long-term livability over speculative moves. Engel & Völkers reports that this shift toward careful selection helped maintain price stability, even as overall sales activity diverged by city. The trend underscores the importance of strong advisory expertise for facilitating successful transactions, particularly in competitive or value-sensitive segments.

Market Highlights by City

• Ottawa: Luxury detached sales between $1–1.99M rose by 33%, with average prices up 2%.

• Montréal: Detached sales in the $1–3.99M range increased by 32%, while average prices remained steady at $1.49M.

• Halifax: Homes priced $1–1.99M saw a 23% increase in transactions, with a 3% rise in average prices.

• Toronto: Luxury sales in the $1–1.99M segment fell 15%, though average prices held at $1.5M, and listings dropped 44%.

• Vancouver: Sales in the $1–1.99M range declined 9%, with prices stable and new listings up 18%.

These figures illustrate a national luxury market that is increasingly influenced by local fundamentals such as employment stability, housing supply, and lifestyle appeal, rather than broad nationwide trends.

What This Means for 2026

Looking forward, Canada’s luxury housing market is expected to remain selective and segmented. Cities offering strong value, appealing lifestyle features, and stable local economies are likely to outperform, while sellers who maintain realistic pricing and quality offerings will see continued success. As buyers grow more discerning, the role of advisors with deep local knowledge and global connections becomes even more critical for navigating the high-end market.

Key Takeaways

• Price Stability: Despite volume fluctuations, average luxury home prices stayed steady nationwide.

• Top Performing Cities: Ottawa, Montréal, and Halifax saw growth in luxury sales, whereas Toronto and Vancouver experienced slower activity.

• Brokerage Performance: Experienced advisors and flagship brokerages benefited from buyers’ more selective behaviour, supporting growth even in markets with softer overall volumes.

This summary is adapted from Engel & Völkers’ 2025 Year-End Canadian Luxury Real Estate Market Report.